CORE Lesson Plans

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I. Leadership & Self-Awareness
The ICG Client Roadmap
1.01b Why You Are Here
1.02a Leading With Passion
1.02b Discovering Your Passion
1.03 Inventing Your Leadership Style
1.04 Good Enough to Lead
1.05 Taking Responsibility for Your Success
1.06 The Power of Influence
1.07 How Beliefs About Self-Image Shape Personality & Behavior
1.08a The Diffident Leader
1.08b The Diffident Leader Worksheet
1.10 Coming Soon
1.09 Authentic Leadership
1.11s Introduction to the 10 Dynamics
II. Market Research & Branding
2.01 Your Company Story
2.02 The Science of Emotional Connection to Brand
2.03 Building Your Brand
2.04 Know Your Customer or Lose Them
2.05 Understanding Your Competition
2.06 The Ultimate Customer Experience
2.07 Differentiating Your Business
2.08 Advertising Your Brand
2.09 Why Customers Leave and What to Do About It
2.10 The Customer Perception Paradox
III. Strategic Planning
3.01 The Four Levels of Small Business
3.02 The Myth of the EMyth
3.03 Exploring Your Marketing Strategy
3.04 Turning Your Business Plan into an Action Plan
3.05 Creating a Self-Running Business
3.06 Why Most Businesses Fail and What to do About It
3.07 Using Org Charts to Turn Your Dream into a Reality
3.08 Transitioning to a Hybrid Work Environment
3.09 Staffed for Growth
IV. Diversity, Equity, & Inclusion
4.01 DE&I Initiatives Should be More Than A Goal
4.02 Installing Ethics and Expecting Integrity
4.03 Unlocking the Power of Equitable Compensation
4.04 Breaking Free from Personal Bias: The Power of Self-Awareness
4.05 How to Drive Culture Change in Your Organization
V. Assessments & Selection
5.01 HR Strategies for the New Workforce
5.02 The Power of Self-Evaluation
5.03 Personality Tests and Hiring Assessments
5.03w Creating a Custom Assessment Worksheet
5.04 Streamlining Your Recruitment Process
5.05 Your Recruiting System: Lead Sourcing
5.06 Your Interview System: Selecting Your Next Top Producer
5.07 Your Firing System: When It’s Time to Move On
5.10 The Top-Recruit System
5.11 Coming Soon
VI. Motivation & Engagement
6.01 Understanding Motivation at Work
6.02 Getting Your Experienced Staff Reengaged
6.03 Awaken Your High-Performance Team
6.04 A Great Place to Work
6.05 Avoiding Burnout as a Small Business Owner
6.07 Your Staff as Raving Fans
6.08 Employee Agreements that Work
VII. Staff Development & Team Building
7.01 Invest in Quality People
7.02 Hire the Right People
7.03 Powerful Staff Meetings and Brainstorming Sessions
7.04 Organizational Resilience
7.06 The Leader Inside Your Office Manager
7.10 Retreats and Workshops
7.11 Office Manuals and Procedure Guides
VIII. Performance & Culture
8.01 Creating a Culture for Success
8.02a ICG Culture Assessment Tool

8.02b ICG Culture Assessment Goals

8.03 Setting Expectations and Employee Accountability
8.04 Effective Staff Appraisals
8.05a Time Management Skills and Maximizing Efficiency
8.05b The Cost of Wasted Time
8.06 The Optimized Work Environment
8.07 Creating a Winning Attitude
8.09 Resolving Conflict and Frustrations
8.10 Overcoming Call Reluctance and Fear of Failure
8.11 Project 100
8.12 It’s Who You Know! Building Your Centers of Influence
8.13 Get Found on Google Search
8.14 The Secret Behind Referral Systems
8.15 Stop Selling Price and Start Selling Value
8.20 Call Reluctance and Fear of Failure
IX. Training and Coaching
9.01 The Power of Coaching
9.02 Spark Brilliance: How the Science of Positive Psychology will Ignite, Engage, and Transform Your Team
9.03 Answer IQ
9.04 The Power of Trust: How to Foster Accountability in Your Team
9.05 Built to Impress Sales
9.06 Social Media Strategies That’ll Make Your Business Go Viral (in a good way)
9.11 Why Customers Leave and How to Win Them Back
9.12 Service After the Sale
9.13 Under Promise and Over Deliver
X. Balance & Wellbeing
10.01 What’s Important Now
10.02 Balance is the Key to Long-Term Success
10.03 The Power to Control Your Own Destiny
10.04 Your Bucket List and Having Time
10.05 Priorities and Living Life With No Regrets
10.09 Stay True to Your Dream
10.20 100 Steps to a Successful Business and Life


Trade Shows and Event Marketing
Driving Customer Retention
Service after the Sale
Under Promise and Over Deliver
Finance 101 The Basics
Understanding Business Finance
Budgeting For Success
Following the Right Financial Path
Too Much Month and Not Enough Money
Patient Experience

Free Lesson Plans
Client Forms
Other Documents