CORE Lesson Plans

I. Leadership & Self-Awareness
The ICG Client Roadmap
Why You Are Here
Leading With Passion
Discovering Your Passion
Inventing Your Leadership Style
Good Enough to Lead
Taking Responsibility for Your Success
The Power of Influence
Great Leaders Know When to Follow
So What Makes Market Leaders So Unique?
The Traits of a Successful Leader
The Diffident Leader
Authentic Leadership
Introduction to the 10 Dynamics
II. Market Research & Branding
Your Company Story
The Science of Emotional Connection to Brand
Building Your Brand
Know Your Customer or Lose Them
Understanding Your Competition
The Ultimate Customer Experience
Differentiating Your Business
Advertising Your Brand
Why Customers Leave and What to Do About It
III. Strategic Planning
The Four Levels of Small Business
The Myth of the EMyth
Exploring Your Marketing Strategy
Turning Your Business Plan into an Action Plan
Creating a Self-Running Business
Why Most Businesses Fail and What to do About It
Using Org Charts to Turn Your Dream into a Reality
Transitioning to a Hybrid Work Environment
Staffed for Growth
IV. Diversity, Equity, & Inclusion
DE&I Initiatives Should be More Than A Goal
Installing Ethics and Expecting Integrity
Developing Compensation Programs that Motivate
Self-Awareness and Overcoming Personal Bias
A Fair and Equitable Workplace
V. Assessments & Selection
HR Strategies for the New Workforce
The Power of Self-Evaluation
Personality Tests and Hiring Assessments
Personality Tests Advanced
Your Hiring and Selection Process
Your Recruiting System
Your Interview System
Your Firing System
The Top-Recruit System
The Power of Self-Evaluation
VI. Motivation & Engagement
Understanding Motivation at Work
Getting Your Experienced Staff Reengaged
Awaken Your High Performance Team
A Great Place to Work
Your Staff as Your Raving Fans
Employee Agreements that Work
VII. Staff Development & Team Building
Invest in Quality People
Hire the Right People
Powerful Staff Meetings and Brainstorming Sessions
Organizational Resilience
The Leader Inside Your Office Manager
Retreats and Workshops
Office Manuals and Procedure Guides
VIII. Performance & Culture
ICG Culture Assessment Tool
ICG Culture Assessment Goals
Creating a Culture for Success
Setting Expectations and Employee Accountability
Effective Staff Appraisals
Time Management Skills and Maximizing Efficiency
Self-Organization Techniques
The Optimized Work Environment
Creating a Winning Attitude
Resolving Conflict and Frustrations
Overcoming Call Reluctance and Fear of Failure
Project 100
It’s Who You Know! Building Your Centers of Influence
Get Found on Google Search
The Secret Behind Referral Systems
Stop Quoting and Start Building Relationships
When All Else Fails, Pick Up the Phone
IX. Training and Coaching
Successful Coaching for Entrepreneur’s and Business Owners
Creating Meaningful Systems
Trust But Verify—Your Quality Control System
Built to Impress Sales
Exploring Social Media
Your Market Centers of Influence
Stop Cold Calling and Get 3 Referrals with Every Sale
Trade Shows and Event Marketing
Driving Customer Retention
Service after the Sale
Under Promise and Over Deliver
Finance 101 The Basics
Understanding Business Finance
Budgeting For Success
Following the Right Financial Path
Too Much Month and Not Enough Money
Sales & Marketing Systems
X. Balance & Wellbeing
The Power of Your Own Perception
Balance is the Key to Long-Term Success
The Power to Control Your Own Destiny
Your Bucket List and Having Time
Priorities and Living Life With No Regrets
Stay True to Your Dream
100 Steps to a Successful Business and Life

SUPPLEMENTAL Lesson Plans

Trade Shows and Event Marketing
Driving Customer Retention
Service after the Sale
Under Promise and Over Deliver
Finance 101 The Basics
Understanding Business Finance
Budgeting For Success
Following the Right Financial Path
Too Much Month and Not Enough Money
Patient Experience

Free Lesson Plans
Client Forms
Other Documents