Your course includes the following lesson plans:
Updated: 2/01/2023
This course is changing daily. With your paid membership, you will benefit from any improvements, additions or changes to this course curriculum. Â
Module 1 | Leadership & Self-Awareness |
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Lesson 1 | 1.01a A Starting Point |
Lesson 2 | 1.01b Why You Are Here |
Lesson 3 | 1.01c What’s Important Now |
Lesson 4 | 1.0cw What’s Important Now Questionnaire |
Lesson 5 | 1.02a Leading with Passion |
Lesson 6 | 1.02b Discovering Your Passion |
Lesson 7 | 1.02bw Discovering Your Passion Worksheet |
Lesson 8 | 1.03 Inventing Your Leadership Style |
Lesson 9 | 1.04 Good Enough to Lead |
Lesson 10 | 1.05 Taking Responsibility for Your Success |
Lesson 11 | 1.06 The Power of Influence |
Lesson 12 | 1.07 Great Leaders Know When to Follow |
Lesson 13 | 1.08a The Traits of a Good Leader |
Lesson 14 | 1.08b The Diffident Leader |
Lesson 15 | 1.08bw The Diffident Leader Worksheet |
Lesson 16 | 1.09 Authentic Leadership |
Lesson 17 | 1.11s Introduction to the 10-Dynamics |
Module 2 | Market Research and Branding |
Lesson 1 | 2.01 Your Company Story |
Lesson 2 | 2.02 The Science of Emotional Connection to Brand |
Lesson 3 | 2.03 Building Your Brand |
Lesson 4 | 2.03aw Building Your Brand Worksheet |
Lesson 5 | 2.04 Know Your Customer or Lose Them |
Lesson 6 | 2.05 Understanding the Competition |
Lesson 7 | 2.06 Ultimate Customer Experience |
Lesson 8 | 2.07 Differentiating Your Business |
Lesson 9 | 2.08 Advertising Your Brand |
Lesson 10 | 2.09 Why Customers Leave and What to Do About It |
Lesson 11 | 2.11s Office Essentials |
Lesson 12 | 2.12s Your Lease Agreement |
Module 3 | Strategic Planning |
Lesson 1 | 3.01 The Four Levels of Business Development |
Lesson 2 | 3.02 The Myth of the EMyth |
Lesson 3 | 3.03 Exploring Your Marketing Strategy |
Lesson 4 | 3.04 Turning Your Business Plan into an Action Plan |
Lesson 5 | 3.05 Creating a Self-Running Business |
Lesson 6 | 3.06 Why Most Businesses Fail and What to do About It |
Lesson 7 | 3.07 Using Org Charts to Turn Dreams into Reality |
Lesson 8 | 3.08 Transitioning to a Hybrid Work Environment |
Lesson 9 | 3.09 Staffed for Growth |
Module 4 | Diversity, Equity, and Inclusion |
Lesson 1 | 4.01 DE&I Initiatives Should be More Than A Goal |
Lesson 2 | 4.02 Installing Ethics and Leading With Integrity |
Lesson 3 | 4.03 Compensation Programs that Motivate |
Lesson 4 | 4.04 Self-Awareness and Overcoming Personal Bias |
Lesson 5 | 4.05 A Fair and Equitable Workplace |
Module 5 | Assessments and Selection |
Lesson 1 | 5.01 HR Strategies for the New Workforce |
Lesson 2 | 5.02 The Power of Self-Evaluation |
Lesson 3 | 5.03 Personality Tests and Hiring Assessments |
Lesson 4 | 5.04 Your Hiring and Selection Process |
Lesson 5 | 5.05 Your Recruiting System – Lead Sourcing |
Lesson 6 | 5.06 Your Interview System – Selecting Your Next Top Producer |
Lesson 7 | 5.07 Your Firing System – When It’s Time to Move On |
Lesson 8 | 5.10 Top-Recruit Interview and Lead Generation System |
Module 6 | Motivation and Engagement |
Lesson 1 | 6.01 Understanding Motivation at Work |
Lesson 2 | 6.02 Getting Your Experienced Staff Engaged |
Lesson 3 | 6.03 Awaken Your High Performance Team |
Lesson 4 | 6.04 A Great Place to Work |
Lesson 5 | 6.05a Avoiding Burnout as a Small Business Owner |
Lesson 6 | 6.05b Avoiding Burnout in Healthcare |
Lesson 7 | 6.07 Your Staff as Raving Fans |
Lesson 8 | 6.08 Employee Agreements that Work |
Module 7 | Staff Development and Team Building |
Lesson 1 | 7.01 Invest in Quality People |
Lesson 2 | 7.02 Hire the Right People and Teach Them the Right Things to Do |
Lesson 3 | 7.03 Powerful Staff Meetings and Brainstorming Sessions |
Lesson 4 | 7.04 Organizational Resilience |
Lesson 5 | 7.06 The Leader Inside Your Office Manager |
Lesson 6 | 7.10 Retreats and Workshops |
Module 8 | Performance and Culture |
Lesson 1 | 8.01a ICG Culture Assessment – Where you are now |
Lesson 2 | 8.01b ICG Culture Assessment – Goals |
Lesson 3 | 8.02 Creating a Culture for Success |
Lesson 4 | 8.03 Setting Expectations and Demanding Accountability |
Lesson 5 | 8.04 Effective Staff Appraisals |
Lesson 6 | 8.05a Time Management Skills and Maximizing Efficiency |
Lesson 7 | 8.05b The Cost of Wasted Time |
Lesson 8 | 8.05c Self-Organization Techniques |
Lesson 9 | 8.06 The Optimized Work Environment |
Lesson 10 | 8.07 Creating a Winning Attitude |
Lesson 11 | 8.09 Resolving Conflict and Frustrations |
Lesson 12 | 8.10 Overcoming Call Reluctance and the Fear of Failure |
Lesson 13 | 8.11 Project 100 |
Lesson 14 | 8.12 It’s Who You Know! Building Your Centers of Influence in Your Community |
Lesson 15 | 8.13 Get Found on Google Search |
Lesson 16 | 8.14 The Secret to Referral Systems |
Lesson 17 | 8.15 Stop Quoting and Start Building Relationships! |
Lesson 18 | 8.20 When All Else Fails, Pick Up the Phone |
Module 9 | Training and Coaching |
Lesson 1 | 9.01 Successful Coaching for Entrepreneur’s and Business Owners |
Lesson 2 | 9.02 Automating Workflow |
Lesson 3 | 9.04 Trust But Verify |
Lesson 4 | 9.05 Built to Impress Sales |
Lesson 5 | 9.06 Exploring Social Media |
Lesson 6 | 9.11 Driving Customer Retention |
Lesson 7 | 9.12 Service After the Sale |
Lesson 8 | 9.13 Under Promise and Over Deliver |
Module 10 | Life Balance and Wellbeing |
Lesson 1 | 10.1 The Power of Your Own Perception |
Lesson 2 | 10.02 Balance is the Key to Long Term Success |
Lesson 3 | 10.04 Your Bucket List and Having Time |
Lesson 4 | 10.05 Priorities and Living Life with no Regrets |
Lesson 5 | 10.9 Stay True to Your Dream |
Lesson 6 | 10.20 100 Steps to a Successful Agency |
Module 11 | Supplemental: Systems and Guides (only used with consulting services) |
Lesson 1 | FINANCE: 101 The Basics |
Lesson 2 | FINANCE: Understanding Business Finance |
Lesson 3 | FINANCE: Budgeting For Success |
Lesson 4 | FINANCE: Too Much Month and Not Enough Money |
Lesson 5 | TECH: Technology and the Modern Business Owner |