Business Building Course PRO

Business Building Course PRO

  • Your course includes the following lesson plans:

    Updated: 2/01/2023
    This course is changing daily. With your paid membership, you will benefit from any improvements, additions or changes to this course curriculum.  

    Module 1 Leadership & Self-Awareness
    Lesson 1 1.01a A Starting Point
    Lesson 2 1.01b Why You Are Here
    Lesson 3 1.01c What’s Important Now
    Lesson 4 1.0cw What’s Important Now Questionnaire
    Lesson 5 1.02a Leading with Passion
    Lesson 6 1.02b Discovering Your Passion
    Lesson 7 1.02bw Discovering Your Passion Worksheet
    Lesson 8 1.03 Inventing Your Leadership Style
    Lesson 9 1.04 Good Enough to Lead
    Lesson 10 1.05 Taking Responsibility for Your Success
    Lesson 11 1.06 The Power of Influence
    Lesson 12 1.07 Great Leaders Know When to Follow
    Lesson 13 1.08a The Traits of a Good Leader
    Lesson 14 1.08b The Diffident Leader
    Lesson 15 1.08bw The Diffident Leader Worksheet
    Lesson 16 1.09 Authentic Leadership
    Lesson 17 1.11s Introduction to the 10-Dynamics
    Module 2 Market Research and Branding
    Lesson 1 2.01 Your Company Story
    Lesson 2 2.02 The Science of Emotional Connection to Brand
    Lesson 3 2.03 Building Your Brand
    Lesson 4 2.03aw Building Your Brand Worksheet
    Lesson 5 2.04 Know Your Customer or Lose Them
    Lesson 6 2.05 Understanding the Competition
    Lesson 7 2.06 Ultimate Customer Experience
    Lesson 8 2.07 Differentiating Your Business
    Lesson 9 2.08 Advertising Your Brand
    Lesson 10 2.09 Why Customers Leave and What to Do About It
    Lesson 11 2.11s Office Essentials
    Lesson 12 2.12s Your Lease Agreement
    Module 3 Strategic Planning
    Lesson 1 3.01 The Four Levels of Business Development
    Lesson 2 3.02 The Myth of the EMyth
    Lesson 3 3.03 Exploring Your Marketing Strategy
    Lesson 4 3.04 Turning Your Business Plan into an Action Plan
    Lesson 5 3.05 Creating a Self-Running Business
    Lesson 6 3.06 Why Most Businesses Fail and What to do About It
    Lesson 7 3.07 Using Org Charts to Turn Dreams into Reality
    Lesson 8 3.08 Transitioning to a Hybrid Work Environment
    Lesson 9 3.09 Staffed for Growth
    Module 4 Diversity, Equity, and Inclusion
    Lesson 1 4.01 DE&I Initiatives Should be More Than A Goal
    Lesson 2 4.02 Installing Ethics and Leading With Integrity
    Lesson 3 4.03 Compensation Programs that Motivate
    Lesson 4 4.04 Self-Awareness and Overcoming Personal Bias
    Lesson 5 4.05 A Fair and Equitable Workplace
    Module 5 Assessments and Selection
    Lesson 1 5.01 HR Strategies for the New Workforce
    Lesson 2 5.02 The Power of Self-Evaluation
    Lesson 3 5.03 Personality Tests and Hiring Assessments
    Lesson 4 5.04 Your Hiring and Selection Process
    Lesson 5 5.05 Your Recruiting System – Lead Sourcing
    Lesson 6 5.06 Your Interview System – Selecting Your Next Top Producer
    Lesson 7 5.07 Your Firing System – When It’s Time to Move On
    Lesson 8 5.10 Top-Recruit Interview and Lead Generation System
    Module 6 Motivation and Engagement
    Lesson 1 6.01 Understanding Motivation at Work
    Lesson 2 6.02 Getting Your Experienced Staff Engaged
    Lesson 3 6.03 Awaken Your High Performance Team
    Lesson 4 6.04 A Great Place to Work
    Lesson 5 6.05a Avoiding Burnout as a Small Business Owner
    Lesson 6 6.05b Avoiding Burnout in Healthcare
    Lesson 7 6.07 Your Staff as Raving Fans
    Lesson 8 6.08 Employee Agreements that Work
    Module 7 Staff Development and Team Building
    Lesson 1 7.01 Invest in Quality People
    Lesson 2 7.02 Hire the Right People and Teach Them the Right Things to Do
    Lesson 3 7.03 Powerful Staff Meetings and Brainstorming Sessions
    Lesson 4 7.04 Organizational Resilience
    Lesson 5 7.06 The Leader Inside Your Office Manager
    Lesson 6 7.10 Retreats and Workshops
    Module 8 Performance and Culture
    Lesson 1 8.01a ICG Culture Assessment – Where you are now
    Lesson 2 8.01b ICG Culture Assessment – Goals
    Lesson 3 8.02 Creating a Culture for Success
    Lesson 4 8.03 Setting Expectations and Demanding Accountability
    Lesson 5 8.04 Effective Staff Appraisals
    Lesson 6 8.05a Time Management Skills and Maximizing Efficiency
    Lesson 7 8.05b The Cost of Wasted Time
    Lesson 8 8.05c Self-Organization Techniques
    Lesson 9 8.06 The Optimized Work Environment
    Lesson 10 8.07 Creating a Winning Attitude
    Lesson 11 8.09 Resolving Conflict and Frustrations
    Lesson 12 8.10 Overcoming Call Reluctance and the Fear of Failure
    Lesson 13 8.11 Project 100
    Lesson 14 8.12 It’s Who You Know! Building Your Centers of Influence in Your Community
    Lesson 15 8.13 Get Found on Google Search
    Lesson 16 8.14 The Secret to Referral Systems
    Lesson 17 8.15 Stop Quoting and Start Building Relationships!
    Lesson 18 8.20 When All Else Fails, Pick Up the Phone
    Module 9 Training and Coaching
    Lesson 1 9.01 Successful Coaching for Entrepreneur’s and Business Owners
    Lesson 2 9.02 Automating Workflow
    Lesson 3 9.04 Trust But Verify
    Lesson 4 9.05 Built to Impress Sales
    Lesson 5 9.06 Exploring Social Media
    Lesson 6 9.11 Driving Customer Retention
    Lesson 7 9.12 Service After the Sale
    Lesson 8 9.13 Under Promise and Over Deliver
    Module 10 Life Balance and Wellbeing
    Lesson 1 10.1 The Power of Your Own Perception
    Lesson 2 10.02 Balance is the Key to Long Term Success
    Lesson 3 10.04 Your Bucket List and Having Time
    Lesson 4 10.05 Priorities and Living Life with no Regrets
    Lesson 5 10.9 Stay True to Your Dream
    Lesson 6 10.20 100 Steps to a Successful Agency
    Module 11 Supplemental: Systems and Guides (only used with consulting services)
    Lesson 1 FINANCE: 101 The Basics
    Lesson 2 FINANCE: Understanding Business Finance
    Lesson 3 FINANCE: Budgeting For Success
    Lesson 4 FINANCE: Too Much Month and Not Enough Money
    Lesson 5 TECH: Technology and the Modern Business Owner
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